Water related diseases caused by poor sanitation and lack of hygiene kills more children than malaria, measles and HIV/AIDS combined. Countless more are left physically and mentally retarded as their bodies can't absorb critical nutrients. Millions of girls drop out of school at the onset of puberty because they can't manage their periods at school. Existing interventions fail to break taboos around these issues and inspire children to practice good behavior.
SRIP will create aspiration around sanitation, water, hand washing with soap and menstrual hygiene and make learning and practicing life-saving behavior fun. Our key methodologies to achieve this are games, sport stars as role models and positive communication. A mixture between NGO and a creative agency, we will offer a portfolio of educational tools to all organizations interested in using the proven SRIP approach to generate awareness, knowledge and behaviour change on sanitation and hygiene. This portfolio will include a wide range of fun, interactive learning and behaviour change games on toilet use, hand-washing and menstrual hygiene that have been field-tested and proven. The goal is to become a one stop shop for cool, exciting and effective tools and materials to promote WASH knowledge and behaviour change.