Sanitation

SANITATION MARKETING TO IMPROVE RURAL SANITATION AT SCALE

Seventy percent (70%) of the 2.6 billion people world wide lack access to improved sanitation live in rural areas, one of every people who lack access to improved sanitation practice open defecation. Sanitation marketing marketing is about more than just training masons. It involves a more comprehensive demand and supply strengthening strategy drawing on social and commercial marketing and behavior change communication approaches.

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Idea No. 434